Sales Effectiveness

Negotiations—Four Steps for Smooth Selling

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February 23, 2017
Negotiations—Four Steps for Smooth Selling

Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going in...
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Three Stellar Service Steps from Sailing the Seas

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July 14, 2016
Three Stellar Service Steps from Sailing the Seas

Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have experienced...
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5 Steps to Simplify the Solution and Seal the Deal

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November 27, 2015
5 Steps to Simplify the Solution and Seal the Deal

Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms of...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale, and...
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9 Quick e-Mail Etiquette Tips

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August 6, 2014
9 Quick e-Mail Etiquette Tips

Most people in business send and receive thousands of e-mails per year. While e-mail is a valuable business tool, you always have to ensure that you follow the proper etiquette. After all, e-mail is another extension of yourself, just as if you were writing a letter or meeting someone in person. Here are some...
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Five Steps to High Volume Sales

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April 16, 2014
Five Steps to High Volume Sales

Sales and marketing can be defined as the process of determining what it is that people want, what they need, what they can use, and what they’re willing to pay for. Then, providing a product or service in a timely and cost-effective manner that will satisfy those questions. Here are five steps to high-volume...
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6 Tips For Making A Strong First Impression

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April 10, 2014
6 Tips For Making A Strong First Impression

Regardless of our business, profession or career choice, we all must be salespeople to some degree—mostly in how we sell ourselves to others through first impressions. Unfortunately, one of the biggest mistakes most professionals make when they first meet someone is overselling themselves. With the exception of impromptu first impressions, scheduled first impressions like sales...
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Increased Sales Usually Begin on Your Website

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February 12, 2014
Increased Sales Usually Begin on Your Website

Getting visitors to your website is only half the battle. The next step is to engage them and get them to take the action you want them to take. Motivating your site visitors to go from one page to the next and eventually take a desired action on your site is called “momentum.”  Building...
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7 Ways to Be More Successful in Sales

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February 10, 2014
7 Ways to Be More Successful in Sales

Sales across the Emerald Coast always display a lot of competition. As we all know, selling is an important part of our still slowly growing economy. Our region of the country is one of the best. And we have good people in every industry involved in the sales business. Doing things correctly, honestly and...
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